This is the 2nd course from Black Enterprise’s Small Business University Online Courses. Small Business University Instructor and President of Velvet Suite Marketing Group Melissa Dawn Johnson guides you on how to define the steps needed to decide what’s next for your business and ultimately succeeding during these troubling times. (Source)

Melissa goes into detail on how to reinvent your business and your brand during a recession. The class is not only for individuals who already have a business but can be useful for individuals who are in the process of starting their business and also individuals who have been laid off and are looking to reinvent themselves during these challenging times.

She talks about simple steps on how to reinvent oneself and business through realizing creativity when there is scarcity in the market, redefining the rules, and prioritizing your time, resources and investments. During times like these when corporations are losing money they are trying to figure out how they can improve work flow, utilize the resources they already have and how to protect their investment from going under in a failing economy and you should be doing the same.

Many individuals who have lost jobs recently are tapping into their resources, and realizing that there is room in this economy to start their own businesses because they have figured out things that are still missing that have not been done yet by using the scarcity as a fuel for their creativity. Creativity is formed when there is a lack of resources and right now in this economy their is a lack of resources and we need to find innovative ways to survive this recession by reinventing and embracing the change that is currently happening around us.

Once you have figured out how you are going to reinvent your business you must set Goals, Perspective and Strategy, your road map or GPS to help guide you through the process of reinventing yourself during this recession. You must think about your Goals at all times, Where do you see your business going? Who will you be serving? How will you deliver your product or service to your consumer and how will you reinvent? Your Perspective is about the change you want to see happening with your business, How will it change your community as a result of your efforts? Who will be touched? How will lives be changed? Strategy is the how? How are you going to do it? What steps are you going to take? Who will be accountable? How will you put steps in place to complete your Goals?

So when preparing to start your own business or reinventing your current business structure follow these simple steps:

1. Identify how you want to reinvent your brand by finding scarcity in the market

2. Once you have identified the scarcity in the market use that scarcity as fuel for your creativity

3. Redefine the rules, your creative idea maybe a reinvention of something that already exist, redefine the rules to create a new and innovative idea

4. Set Your Goals, Where do you see your business going?

5. Gain Perspective – How will your business goals change as a result of your efforts?

6. Plan out Your Strategy – How are you going to complete your goals? What steps are you going to take to reach your ultimate goal?

I have already begun taking these steps with developing TalkisCheep.com, I saw a need for a Social Business Directory for online businesses, something that I realized no one else was doing (Using Scarcity as a Fuel for Creativity). Creating a directory that is different from your traditional business directory that allows users to have direct contact with the online business directly through the site creating an intimate relationship thus building stronger branding for up and coming entrepreneurs who are using websites as their only form of business (Redefining the rules, Perspective, Goal setting).

I am currently in the process of creating a strategy to reach my ultimate goal and this course definitely provided me with new perspective, new goals, and fresh ideas and fuel for creativity.

To Learn More on how to be innovative in these turbulent times Join the Black Enterprise Partnered with Lincoln Small Business University and begin the online course for The Art of Reinvention in Turbulent Times

To Learn More about Melissa Dawn Johnson and her branding brilliance Visit Brand Me Live

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